Lisa Lee

Lisa Lee

Lisa Lee is a contributing editor at Salesforce. She has written about technology and its impact on business for more than 25 years. Prior to Salesforce, she was an award-winning journalist with Forbes.com and other publications.

Data Transformation Requires More Than Tech, or Data

Mar 15, 2023 By Lisa Lee

Great Data Alone Won’t Make You Data-Driven – This Will

Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?... Read More

Digital Transformation

Distributed Commerce: Companies Turn To New Digital Marketing Channels To Survive

Feb 14, 2023 By Lisa Lee

How To Supercharge Your Automation for Bigger Cost Savings and More Efficiency

Companies that move beyond the pilot phase of intelligent automation have seen huge cost benefits.... Read More

Marketing Automation

How To Supercharge Your Automation for Bigger Cost Savings and More Efficiency

How To Supercharge Your Automation for Bigger Cost Savings and More Efficiency

Editors' Picks

LEARNING

Why It Might Be Time to Automate Your Insurance Claims Experiences

[Infographic] Get Sales Automation Right: MSME Industry Leaders Share Insider Secrets

LEARNING

Organisations Should Focus on Building Responsible AI. Here’s How.

LEARNING

Organisations Should Focus on Building Responsible AI. Here’s How.