Building a Cutting-Edge Edtech Model
Indian edtech startups have attracted investments of USD 2.2 bn in 20201 alone. But these companies will need the right technologies to differentiate themselves and hold customer interest.
Here are some tips on how to achieve this:
Personalise learning journeys
Based on the unique strengths & needs of each student, personalise the content’s:
- Pace - Based on student’s progress
- Mode - audio, visual, kinaesthetics, etc.
- Delivery - gamified-content, micro-content, curated content, etc.
Tech tip
Deploy a customer data platform that:
- Unifies customer data from across all touchpoints to offer a 360-degree student view.
- Lets you build highly targeted custom audience segments.
Maximise student engagement
For greater student participation & to eliminate any feelings of isolation:
- Offer 24x7 real-time service support.
- Communicate on student’s preferred channels.
- Enable self-service for students.
Tech tip
Adopt a power-packed AI-enabled service solution to:
- Build branded, mobile-responsive self-service portals.
- Offer live agent chat and video chat capabilities.
- Support students 24x7 via their favourite messaging apps – SMS, WhatsApp, Facebook Messenger, etc.
Overcome the digital divide
Contribute to educational equity & take online learning to every Indian household by overcoming the two key barriers:
- Connectivity
- Accessibility
Tech tip
Choose an app development platform that offers extensive offline capabilities.
- Use API-led connectivity to partner with local schools and deliver content over their devices & infrastructure.
- Distribute audio, text content over SMS or IVR for low-bandwidth or feature phone users.
Adopt custom pricing models
Roll out custom pricing models based on user demographics & your business goals. This could be:
- Freemium upgrades
- Paid subscriptions
- Pay per session
- Ads/ Ad-free subscription
Tech tip
Use pricing software that:
- Allows sales reps to work out custom pricing, incentives, & discounts.
- Includes data analysis to measure the impact of pricing strategies on win rates & profits.
Adapt quickly and continuously
Incrementally improve edtech products, offerings to stay relevant and future-ready by:
- Delivering improved solutions driven by user feedback.
- Implementing real-time updates.
- Adopting data-driven decision making
Tech tip
- Leverage a no-code/ low-code app development platform for faster, low-cost testing & launch.
- Invest in an analytics platform that offers data visualisation & actionable insights on next steps.
1. https://www.business-standard.com/article/education/indian-edtech-startups-see-investment-of-2-22-bn-in-2020-shows-data-120121700501_1.html
