Creating a smooth B2B customer experience is more important than ever. Here are 10 steps for creating a B2B customer journey map that delivers more deals.
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Data-driven marketing can help SMBs maximise their impact and connect with their customer. Here are six tips for building a winning marketing strategy based on information, not hunches.
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Predicting consumer behaviour can help your business develop new offerings, optimise its marketing and drive revenue. But just why does a customer decide to make a purchase, and how can you shape that decision?
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What is a target audience? It’s the key to better relationships. Read on to see how you can identify your target audience and make connections that last a lifetime.
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A new climate requires a new sales playbook, and today’s salesperson needs to be a storyteller, an advisor and a problem solver. Here’s how to create winning sales techniques for a changing world.
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Business reporting can deliver crucial intelligence to SMEs just when they need it most. Read in to see how you can create business reports that help your organisation improve processes and reach its peak potential....
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