Petra joined salesforce in 2016. In her current role as GM, Senior Vice President she is responsible for Emerging Markets & Israel at salesforce.

Petra is a business and technology executive with a +20-year record of excellence with a varied international experience in full P&L responsibility, sales and marketing, digital transformation, multi-channel management, and marketing.

She is a confident strategist and channel builder with substantial Go To Market experience, who has launched successful technology products and services across Europe. Petra is passionate about growing businesses, networking and the development of future talents.

She is married and loves traveling around the globe, cycling, and yoga.