The pandemic has pushed the need for digital commerce into the limelight and sped up many years of progress into mere months. To keep up and sell online, businesses need an agile and comprehensive commerce solution that allows them to scale across web, stores, mobile, and social.
Around the globe customers now expect personalised experiences across every digital channel. But this flexibility to adapt to shifting markets needs to be paired with a secure, trusted, and highly scalable digital commerce platform.
Many of the leading B2C and B2B businesses need a platform built for the entire connected customer journey, offering AI capabilities, a 360 degree view of every customer, a robust partner ecosystem, and composable commerce services.
With these features and consumer demands in mind, Salesforce has built and scaled out its Commerce Cloud solution. The platform helps businesses meet their need for better personalisation, marketing, content management, customer experience, and last-mile capabilities. This helps to drive loyalty at every touchpoint in the shopper’s journey - even for complex use cases.
Celebrating our position as a Leader in the Magic Quadrant for the 6th year in a row
Trust is our number 1 value here at Salesforce. Nothing is more important than the trust of our customers and stakeholders. This is why we are so elated that Salesforce was recognised as a Leader in Gartner® Magic Quadrant™ for Digital Commerce for a 6th year in a row.
In the Gartner report you can read about the ease of integration between our solutions which are helping businesses easily connect and reuse Salesforce products, functionality, and data. This helps successfully foster:
A single Source of Truth and a 360 degree view of your customers
The high velocity of innovation and solution updates
Our global reach and localisation capabilities supporting over 100 languages and currencies
Our API-first approach and composable commerce services
Commerce accelerators aimed at helping businesses to start selling online fast
So what does this mean for our customers? Simply put, they can deliver the experiences their customers expect. With Salesforce, customers can transform the digital customer experience across the web, stores, mobile, and social. Build or launch innovative campaigns, promotions, and A/B testing based on consumer behavior, channel, and location. Having a single unified platform allows them to quickly and efficiently scale across all B2C ecommerce properties - brands, sites, geographies, and devices.
Have you always wanted to empower your B2B partners with the same easy, consumer-like shopping experiences they enjoy in their personal life — anytime, anywhere, on any device? With digital rapidly becoming the primary channel for B2B engagement, businesses need a solution that allows them to engage more customers and scale the business with self-service capabilities. Commerce Cloud will help you generate more revenue while making the buying process easier and tailor your sites to fit the needs of specific industries.
Create a unified customer view with a feature rich platform
Salesforce puts the customer at the centre of everything and our solution lets you do the same. It’s a completely digital-first platform built to meet the needs of the digital imperative and help you engage in real-time. This platform helps you connect with customers across marketing, sales, service, commerce and more.
Customer-centric commerce means keeping all their data at your fingertips. Salesforce helps you unify your digital commerce data to provide a single source of truth and deliver personalised experiences using automation and AI.
A range of composable commerce based on your business needs
When you do decide to go headless, you need a flexible headless commerce solution that unlocks agility and innovation, without unnecessary risk, cost or operational burden. Salesforce offers two flexible headless commerce options with scalable Commerce APIs that separate the back-end services from the front-end customer experience.
Choose the best-fit storefront for your headless architecture based on your business needs and goals. Teams that want complete autonomy can build their own storefront from scratch on top of our Commerce APIs using any front-end framework.
For some organisations the cost, time, and resources to run a custom-built storefront can be somewhat prohibitive. That’s why we also offer the option to build a storefront for headless commerce using a Progressive Web App (PWA) Kit and Managed Runtime.
The PWA Kit provides components and ecommerce flows with built-in best practices to help brands build a modern web experience that’s fully customisable. Meanwhile, the Managed Runtime hosts, secures, and scales the storefront so that the development team can focus on innovation instead of maintenance.
Accelerate your growth with Quick Start Commerce Solutions
Some of our customers want to move fast and ramp up easily to create digital shopping experiences that you can scale globally and across every channel. To support this desire, Salesforce launched Quick Start Commerce Solutions.
It offers a complete pre-configured platform that’s built around the customer. All features and functionality our customers have come to expect from us but with the addition of a dedicated team of trusted experts and digital advisors. These experts and advisors help manage the digital storefronts including site setup, administration, and integrations so that business owners can focus on customer strategies and revenue growth.
Find the right digital commerce solution for your business
Many of our customers are now embracing new architectures and business models to innovate rapidly and deliver differentiated commerce experiences. It is good to keep in mind that there’s no one single path to commerce success. Determining the best one for your business depends on your organisation - your goals, priorities, and resources.
Salesforce provides you with multiple options balancing your desire to have speed to market, experience flexibility, or build with complete autonomy. Find out what digital commerce platform would best suit your organisation.
Gartner Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan,31st August 2021
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Salesforce acquired Demandware in 2016. The six years as a Leader includes Demandware as a Leader in the 2016 MQ.
