Back to all stories

For marketers this year, 2015 offers a wide choice of technologies and channels that have never before been so readily available. The biggest challenge though, is how do you select the best channel for achieving your business objectives and the highest possible return on investment?

To help marketers make this decision a little easier and assist them in navigating through the digital landscape, Salesforce released its annual State of Marketing report.

The report surveyed more than 5,000 marketers to learn what their top priorities are for 2015 across all digital channels - and how their budgets, metrics, and strategies supported their goals. This report offers a data-centric look at the digital marketing landscape of 2015, highlighting the increasing significance of the customer journey. You can download the full report here.

Otherwise, here are some of the key findings in terms of what it means to Australian and New Zealand marketers:

Keen to learn more about these key findings and how you can apply them to your marketing strategy today? The Future of Marketing Roadshow is making its way around Australia and New Zealand. Make sure you reserve your spot today and register for free to your city’s roadshow:

●      Melbourne: Tuesday 7th, July, Sofitel Melbourne

●      Auckland: Thursday 9th, July, SkyCity, Auckland 

●      Brisbane: Tuesday 14th, July, Hotel Pullman Brisbane 

●      Sydney: Thursday 16th, July, Dockside Pavilion, Darling Harbour 

Join the conversation #MCFOM15  CTA