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A new report from Deloitte Access Economics commissioned by Salesforce shines a light on what's important to small to medium sized businesses (SMBs) as they manage the growing intensity of digital. Savvy SMBs are using analytics to get a deeper understanding of their customers as they increase their online presence and deploy mobile strategies to engage with them from anywhere.
The survey of 500 Australian businesses dips into the topics of talent retention, mobile and social technologies and the increasing maturity of the cloud for better connecting with customers.
Take a look at the key highlights in this video:
