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When I woke up this morning, my mind flashed through a replay of the indulgences of the previous month, from business drinks to Christmas dinner, right through to popping the cork on a bottle of champagne on New Year's Eve - pretty confronting! I immediately grabbed my running shoes and hit the streets. Apparently it was the place to be - I've never encountered so many other joggers on a morning run before.

It goes without saying; the New Year is peak season for fitness and wellbeing brands. Among the most successful is the Australian homegrown 12 Week Body Transformation (12WBT) program. Created by Biggest Loser celebrity trainer Michelle Bridges, memberships numbers have exploded in only a short amount of time to the point where the program has now begun expanding into the US, where The Biggest Loser first started.

As a growing business, the question 12WBT faces every day is 'how can Michelle deliver personal training and nutrition advice to thousands?' That's what members continue to sign up for - personal training.

It's a challenge the team is meeting with Salesforce Desk and Marketing Cloud. 12WBT got smart about support technology and integrated Desk.com into its support services. Now the team ensures the right information is always ready to share with its customers, that the expert fitness trainers and dieticians can answer incoming queries anytime, anywhere in the world across multiple devices and platforms and that questions for Michelle are never left hanging during a group live chat.

For me, this is the perfect example of how to grow a customer service based business the right way. Take a look at this video to see how 12WBT stays lean and primed for success!