Salesforce ExactTarget Marketing Cloud customer Lorna Jane has once again proven itself a leader when it comes to engaging with its social communities with the launch of Active Nation Day on Sunday 29 September.

The Active Nation Day initiative, dreamed up by Lorna Jane as a way to inspire women to be the best possible version of themselves, is supported by nowmoveit.com and a mobile app that women can download to their iPhones and start changing their lives for the better.

The women’s activewear company already has close to 800,000 followers on Facebook and is fast expanding into the US off the back of a social media promotion strategy – this is a company that really understands its customers and the power of social communities!

I’m inspired – I’m dusting off my running shoes and breaking out the juicer this Sunday!