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Are you a financial adviser worried about FoFA? ASIC’s Future of Financial Advice requirements and extended powers come into force on the 1st of July 2013 and while for the first 12 months ASIC will take a ‘facilitative approach’ in regards to enforcement of these new requirements, now is the time to get on top of your FoFA obligations.

With FoFA, financial advisors are being asked to transform their entire approach to their clients and their business. Lucky for them, salesforce.com has always been a catalyst and evangelist for change. The company pioneered the shift to the cloud, pioneered the shift to social, and pioneered the shift to mobile.

The shift to social and mobile cloud computing has empowered companies to connect with customers in entirely new ways and become customer companies. Customer companies listen to every customer, engage on every channel and deliver great customer service everywhere and at any time. By connecting everything—customers, employees, partners and products—customer companies revolutionise the way they sell, service, market and innovate.

With Salesforce, financial advisers have the opportunity to create deeper connections with their customers and unlock greater levels of growth, innovation and success. Understanding who their customers truly are, financial advisers using Salesforce can better understand their needs and deliver advice in accordance with the intent of FoFA.

With only one in five Australians seeking financial advice, now is the opportunity to put in place a platform that will not only allow you to know your existing clients in time for FoFA, but to strengthen and grow your understanding in to the future and grow your business.