What is Salesforce? - Salesforce

What is Salesforce?

Salesforce is the customer company. We make cloud-based software designed to help businesses connect to their customers in a whole new way, so they can find more prospects, close more deals, and wow customers with amazing service.

Customer 360, our complete suite of products, unites your sales, service, marketing, commerce, and IT teams with a single, shared view of customer information, so that your company can become a customer company, too.

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A Salesforce customer screen along with a conversation between members of the sales, service, and marketing teams about a new sales opportunity.

A Salesforce customer screen along with a conversation between members of the sales, service, and marketing teams about a new sales opportunity.

What does Salesforce do?

It helps teams work better together. Your business may use a single Customer 360 app, or a combination of many. By improving team communications and productivity, businesses drive greater success.

Connect the dots between marketing and sales.

Use the Marketing Cloud app to send targeted, personalised messages to prospects, right where they are most likely to engage with them. When customers click on your ad or website, an automated message is sent to sales, notifying the team of a new lead.

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Learn about Marketing Cloud

A screen depicting a workflow along with a conversation between marketing and sales about a new lead.

A screen depicting a workflow along with a conversation between marketing and sales about a new lead.

A sales opportunity screen along with a conversation between a sales rep and a service rep about an account that needs support.

Sales Cloud lets everyone on the sales team see and share all the pertinent customer information, giving reps everything they need to close a deal. AI-driven prompts let you know when it’s the best time to take a specific action to drive a deal forward.

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Learn about Sales Cloud

A sales opportunity screen along with a conversation between a sales rep and a service rep about an account that needs support.

A sales opportunity screen along with a conversation between a sales rep and a service rep about an account that needs support.

Make service the secret to your success.

Because your support team can see all your customers’ information, team members can better deliver those essential surprise-and-delight moments. And big issues get resolved faster with cross-company case swarming.

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Learn about Service Cloud

Over a screen with customer information, analytics and service team members share messages about resolving a service disruption.

Over a screen with customer information, analytics and service team members share messages about resolving a service disruption.

An automated analytics alert calls out an unusually large order, prompting a conversation between sales and service around setting customer expectations for getting it filled.

Let the data tell you where to focus.

Tableau analytics sends an automated notice when a significant or atypical trend or a new service issue is detected. Easy-to-use dashboards make it simple for anyone to dig into the data to learn more and instantly take action.

Learn about Tableau Analytics Cloud

Let the data tell you where to focus.

Tableau analytics sends an automated notice when a significant or atypical trend or a new service issue is detected. Easy-to-use dashboards make it simple for anyone to dig into the data to learn more and instantly take action.

Learn about Tableau Analytics Cloud

An automated analytics alert calls out an unusually large order, prompting a conversation between sales and service around setting customer expectations for getting it filled.

Salesforce Customer 360 unites your teams with a single view of customers.

Our complete product suite includes apps for every step of the customer journey, from lead to loyalty. And everything works together seamlessly on a single platform. Whatever size your business, whatever your industry, there’s a solution tailored to you.

See all Salesforce products

A wheel depicting all of the Customer 360 products.

Over 150,000 companies, both big and small,
are growing their business with Salesforce.

Over 150,000 companies, both big and small, are growing their business with Salesforce.

See Customer Stories

Salesforce is also your go-to source for business insights.

Think Outside the Quota: Sales Summit

Video

Unlock revenue growth in 2022 with tips from today’s top sales leaders.

State of the AI Connected Customer

State of the Connected Customer: 4th Edition

Research report

15,000+ consumers reveal how to embrace a new era of customer engagement.

Get the Playbook on Customer Transformation

Article

Learn how personalisation, real-time decisions, and measurements are changing marketing.

See more resources

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Salesforce is a platform for change.

From the start, Salesforce has been on a mission to help businesses succeed, and to use business success to drive positive change for people and our planet.

See the Salesforce story

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Learn more about Salesforce CRM.

Get guided learning on all things related to Salesforce through Trailhead, Salesforce’s free online learning platform.

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See Salesforce in action.

Watch our demos to see how Salesforce connects your teams so you can drive business success and wow customers.

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