Customer experience is not just a contributor to customer satisfaction. It is also a critical differentiator for businesses. Customer experience (CX) takes on new importance at a time when products are losing their unique selling points (USPs) like brand and price.
The Salesforce State of the Connected Customer report shows 88% of customers say the experience a company provides is as important as its product or services.
To create those outstanding customer experiences, businesses must standardise customer service and evaluate customer feedback.
But first, why measure customer experience?
Measuring customer experience lets you:
Define customer success standards and create consistent service quality
Use benchmarking to assess and improve performance and productivity
Uncover insights like competitive intelligence that can increase sales and enhance customer satisfaction
Easily identify new ways of increasing business efficiency
Use CX metrics to track return on investment (ROI) and set new goals
Measuring CX helps you learn what customers enjoy most about their experience and what needs to be improved.
Use customer-focused metrics like Customer Satisfaction Score (CSAT), Customer Efforts Score (CES) and Average Resolution Time (ART).
Look out for scores like Net Promoter Score (NPS), which let you know how likely a customer is to recommend your brand to someone they know. Similarly, Customer Effort Score (CES) can help you get a clear picture of how your customers feel about your business, based on their experience.
Too many numbers? An integrated platform, like the Salesforce Customer 360, can help you collate customer satisfaction data from different sources and create relevant custom metrics in seconds.
Discover more customer engagement trends
With Service Cloud, businesses can resolve issues quickly across any channel and provide connected, personalised experiences. Service Cloud helps you access intelligent, actionable data that can enhance customer experiences, reduce contact centre costs, and boost agent productivity.
The end result? Complete visibility into every customer interaction, standardised customer service and a reduction in overall cost.
Learn about the trends dominating the service industry