What is Salesforce?

Salesforce is cloud-based CRM software (What is CRM?). It makes it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way, so they can provide them with amazing service at scale.

Salesforce brings together all your data, from any source. Customer 360, our complete suite of products, unites your sales, service, marketing, commerce, and IT teams with a single, shared view of customer information. With artificial intelligence integrated across all products, Salesforce helps everyone in your company work more productively and better deliver the personalized experiences customers love.

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A Salesforce customer screen along with a conversation between members of the sales, service, and marketing teams about a new sales opportunity.

What does Salesforce do?

It helps teams work better together. Your business may use a single Customer 360 app, or a combination of many. By improving team communications, automating repetitive tasks, and surfacing more insights with the help of AI, our customers drive greater business success.

Connect the dots between marketing and sales.

Bring all your customer data together in one place to inform campaign strategy, audiences, and content. Use generative AI to create personalized messages and send them to prospects right where they are most likely to engage with them. When customers click on your ad or website, an automated message is sent to sales, notifying the team of a new lead.

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Learn about marketing cloud

A screen depicting a workflow along with a conversation between marketing and sales about a new lead.

A sales opportunity screen along with a conversation between a sales rep and a service rep about an account that needs support.

Sell faster with automation for every task and workflow. Get trusted predictive and generative AI built into your CRM. Automated prompts tell you when it’s time to move, then Sales AI can craft your emails, generate customer summaries, and even take notes on sales calls.

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Learn about sales cloud

Reimagine service with trusted AI.

Scale support and boost productivity – from the contact center to the field– with all your data on a single, trusted platform. Automate routine tasks and business processes. Give everyone AI-driven insights and tools they need to deliver personalized experiences that grow customer love.

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Learn about service cloud

Over a screen with customer information, analytics and service team members share messages about resolving a service disruption.

An automated analytics alert calls out an unusually large order, prompting a conversation between sales and service around setting customer expectations for getting it filled.

Let the data tell you where to focus.

Make it easy for everyone to make faster, smarter decisions with Tableau data visualizations, powered by AI. Easy-to-use dashboards make it simple for everyone to dig into the data and uncover and act on insights. And automated notifications alert team members when an atypical trend or new service issue is detected.

Learn about tableau analytics cloud

Let the data tell you where to focus.

Tableau analytics sends an automated notice when a significant or atypical trend or a new service issue is detected. Easy-to-use dashboards make it simple for anyone to dig into the data to learn more and instantly take action.

Learn about tableau analytics cloud

Salesforce Customer 360 unites your teams with a single view of customers.

Our complete product suite includes apps for every step of the customer journey, from lead to loyalty. And everything works together seamlessly on a single platform. Whatever size your business, whatever your industry, there’s a solution tailored to you.

See all salesforce products

A wheel depicting all of the Customer 360 products.

Over 150,000 companies, both big and small,
are growing their business with Salesforce.

Over 150,000 companies, both big and small, are growing their business with Salesforce.

See customer stories

Salesforce is also your go-to source for business insights.

9th Edition State of Marketing Report

Research Report

Uncover the insights inspiring real-time marketing moments.

Salesforce ROI Dashboard

ROI Dashboard

Explore this dashboard to see what's possible when you connect your whole company around your customers.

The Transformation Playbook

Article

Learn how you can launch your digital transformation to unite your business around the customer.

See more resources

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Salesforce is a platform for change.

From the start, Salesforce has been on a mission to help businesses succeed, and to use business success to drive positive change for people and our planet.

See the salesforce story

Learn more about Salesforce CRM.

Get guided learning on all things related to Salesforce through Trailhead, Salesforce’s free online learning platform.

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See Salesforce in action.

Watch our demos to see how Salesforce connects your teams so you can drive business success and wow customers.

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Professional Edition Free 30-Day Trial

Try Salesforce for free.

No credit card required, no software to install. Get preconfigured reports, dashboards, and guided content.

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What is Salesforce?

What does Salesforce do?

Connect the dots between marketing and sales.

Reimagine service with trusted AI.

Let the data tell you where to focus.

Let the data tell you where to focus.

Salesforce Customer 360 unites your teams with a single view of customers.

Over 150,000 companies, both big and small,
are growing their business with Salesforce.

Over 150,000 companies, both big and small, are growing their business with Salesforce.

Salesforce is also your go-to source for business insights.

Uncover the insights inspiring real-time marketing moments.

Explore this dashboard to see what's possible when you connect your whole company around your customers.

Learn how you can launch your digital transformation to unite your business around the customer.

Salesforce is a platform for change.

Learn more about Salesforce CRM.

See Salesforce in action.

Try Salesforce for free.

New to Salesforce?

Popular Links

About Salesforce

Americas

Europe, Middle East, and Africa

Asia Pacific

What is Salesforce?

What does Salesforce do?

Connect the dots between marketing and sales.

Share more information to close more deals.

Reimagine service with trusted AI.

Let the data tell you where to focus.

Let the data tell you where to focus.

Salesforce Customer 360 unites your teams with a single view of customers.

Over 150,000 companies, both big and small, are growing their business with Salesforce.

Over 150,000 companies, both big and small, are growing their business with Salesforce.

Salesforce is also your go-to source for business insights.

Uncover the insights inspiring real-time marketing moments.

Explore this dashboard to see what's possible when you connect your whole company around your customers.

Learn how you can launch your digital transformation to unite your business around the customer.

Salesforce is a platform for change.

Learn more about Salesforce CRM.

See Salesforce in action.

Try Salesforce for free.

New to Salesforce?

Popular Links

About Salesforce

Americas

Europe, Middle East, and Africa

Asia Pacific

Over 150,000 companies, both big and small,
are growing their business with Salesforce.