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The path from lead to loyal customer is more complex than ever before. 

Digital, social, and mobile technology has empowered customers with near unlimited choice, and given them a taste for easy, personalised, engaging experiences, however they interact with a brand.

For brands, the stakes are higher than ever: 52% of consumers will switch brands if a company fails to personalise communications. To avoid losing their most valuable advocates, brands must optimise every interaction – across commerce, marketing, and service – to create intelligent 1-to-1 customer journeys that delight every time.

 

An all-in-one platform

When each interaction can build or break the customer experience, it’s important that brands empower their people with an intelligent all-in-one platform that delivers:

  • A 360-degree view of every customer interaction 
  • AI-powered next-best-action recommendations 
  • A connected customer experience across all channels
  • Measurable impact on customer satisfaction and ROI

 

And to help you find new ways to optimise engagement throughout the customer lifecycle, Dreamforce 2018 promises plenty of thought-provoking keynotes, exciting product announcements, and inspirational customer stories.

 

Intelligent customer journeys at Dreamforce 2018

Don’t worry if you aren’t able to join us in San Francisco – we’ve created a dedicated Dreamforce hub compiling everything you need to know about enabling intelligent 1-to-1 customer journeys. 

Better yet, you can even start planning which sessions you want to catch right now. To help nudge you in the right direction, here’s our shortlist of the essential sessions every customer journey Trailblazer needs to see:

 

Dreamforce: A Celebration of Trailblazers

Grab a drink and settle in for an epic celebration of innovation and customer success with Trailblazers like Brunello Cucinelli, Unilever, Marriott, and United Way. Joining them is Salesforce Chairman Marc Benioff, your guide on a journey into how Einstein AI, Trailhead, and Lightning are changing the way employees engage with customers.

 

AI’s Role in the Future of Work

The robots are coming, and with them comes truly intelligent 1-to-1 customer journeys. Join Dialpad VPs Dan O’Connell and Etienne Manderschied as they explore how real-time AI and natural language processing technologies can empower, not replace, humans to perform smarter – and faster.

 

Marketing Cloud Keynote: Intelligent Marketing for the Empowered Consumer

Join Trailblazers from Ticketmaster, BBVA, Warner Bros., and Women of Email for exclusive insights into how the world’s #1 marketing platform enables them to build and personalise more engaging customer journeys. Learn how to build your brands, earn lifelong customer loyalty, and grow ROI, in this fascinating look at marketing automation in the age of intelligent marketing.

 

Retail Keynote: Be the Brand Your Customers Love

Smart, connected, and discerning – the modern shopper presents a challenge for the traditional retailer. Hear how Ralph Lauren, Shinola, and Brunello Cucinelli rose to the challenge and embraced a new way of doing business. By delivering the integrated, intelligent, and innovative experiences your customers expect – you too can create a brand that customers really love.

 

Get started now!

Ready to create intelligent 1-to-1 customer journeys that turn leads into loyal customers? Visit your Dreamforce hub for everything you need to get started.