I’ve always maintained that a tradition for innovation trumps mere culture of innovation hands down. This was clearly demonstrated at a recent boot camp for new joiners to Salesforce, in San Francisco. Judging by the frenetic pace of a week long immersion in all things Salesforce, the work involved in introducing and maintaining the Salesforce culture of innovation is a relentless and never-ending pursuit that is worthy of any tradition.

By all accounts this was a ‘mega’ boot camp event, comprising hundreds of new hires from many different countries and regions. Below are my top three takeaways from the event:

1. Value Alignment

Salesforce believes passionately in giving back to the local community and included a day one agenda item for attendees to undertake pro bono work for some of the local charities. After a couple of hours physical labour, one starts to realise just how serious Salesforce takes the 1-1-1 pledge (i.e. to contribute one percent of employee time / resources / products to help local communities via charity, education and other worthy causes).

As if that wasn’t enough, Chief Adoption Officer, Polly Sumner later bought  the point home with a passionate talk about how each employee must make it a mission to define their purpose and actively pursue it by aligning with company values and recording as individual annual objectives. The result: a committed workforce that is empowered to make meaningful and positive contributions, as part of their day job and career aspirations. Given such a culture, it is not surprising why and how customer success is the ultimate raison d’etre for Salesforce

2. Change is rapid and constant

Several speakers, over the course of the event, took pains to emphasise the need to adapt and adopt a fast paced mentality in order to survive and thrive in Salesforce. With three major (as in all the bells and whistles) releases each year, the Salesforce platform and clouds are constantly evolving to become ever faster, smarter and more personalised with each new release. The latest offerings in Analytics (Wave), user experience (Lightning) and Internet of Things (IoT Cloud) is merely a foretaste of what is likely to manifest on such a dynamic platform. If you are inclined to wonder how or why I can say this things, then look no further than the amazing level of talent gathered at the event. Every background was represented, from ex-marines to rocket scientists, or ex McKinsey, Deloitte, IBM and Capgemini consultants, plus key talent from competitors such as Oracle, Microsoft and SAP. The Force is strong.

3. Awesome is more than just a word

I must have counted over one hundred separate utterances of the word ‘awesome’ (including two completely unforced instances by yours truly), but suffice it to say I have yet to come across any organisation where employees seem to be in such awe of their own, er  ‘awesomeness’, for lack of a better word. As part of the boot camp, we were also introduced to all the Salesforce clouds i.e.: Sales, Service, Marketing, Apps, Community, Analytics and  IoT Clouds. What is truly impressive is how they all integrate and work together or separately as per customer requirements. A typical customer pitch kicks of with the inevitable Safe Harbour statement and a thank you to the customer, followed by a description of the new technology, new business and new philanthropic models espoused by Salesforce and how that could be made to work better for the customer. It is indeed a brave new world for cloud services.

Overall, the boot camp delivered an unabashed experience of the Salesforce culture and, given the number of attendees at this event, there definitely is a strong demand for more talented people with the right experience and mindset to join such a fast growing organisation. Finally, and by all indications, Salesforce is certainly showing the hall marks of a company with a clear tradition for innovation that is deeply rooted in its values. Long may it continue, and I can’t wait to see what’s next on the ever-changing horizon.

The great thing is, Salesforce is always looking for great innovators to join: salesforce.com/careers/