In 2015 being a marketer is harder than it has ever been. There are more platforms to choose from, more technology to help you reach them and more marketing data to try to make sense of than ever before. Where customers are concerned, their attention spans are shorter than ever and the vast majority of them claim that they don’t want a relationship with a brand. No wonder 80% of marketing executives feel overwhelmed and underprepared for the challenges that they are facing now, or will be facing over the next five years.
Here’s a few more numbers:
- 90% of the world’s data didn’t exist 12 months ago
- The digital universe will be 40X bigger by 2020
- The average online attention span for a single message in 2015 is 5 seconds
- There are now over 1,876 different marketing technologies
- 76% of customers claim they don’t want a relationship with a brand.
- 69% of consumer “dark social” conversations are now invisible
That already sounded scary enough I hear you say, but what is dark social? Dark social covers all the private messaging apps that marketers can not listen to, monitor or engage with their customers on. From Line and WeChat to Snapchat and Facebook Messenger, customers are no longer acting online in the way that they used to. It is one of the technology shifts that is making the job of a marketer harder than ever in 2015, and it raises several questions: asdasd
- What does this mean for the future of social media marketing?
- How do you now reach your customers in real-time on every platform, no matter where they go?
- How can you scale your marketing efforts, even if you only have a small team and limited resources?
- How should you be measuring the success of your marketing in 2015?
- And how do you build trusted relationships with them knowing that they attention spans are now so short?
Join us at Salesforce World Tour London
We will be answering all these questions and many more at the Salesforce World Tour in London on May 21st. Joining me will be digital marketing specialists, strategists, product managers and developers – all of whom are just there to help you be a better marketer.
Over the course of the World Tour, you will see some of the most advanced digital marketing journeys ever created, and hear from the product specialists who will be able to answer every question you have about our own technology.
I will be there to help executives make sense of the marketing landscape and provide an industry perspective, and will be joined by digital marketing rock star and best selling author of “Audience” Jeff Rohrs.
You can follow the conversation on Twitter with #SalesforceTour and register for your free pass to Salesforce World Tour London now. I look forward to seeing you there. Bring you hardest questions and get ready to be inspired!
