Are your Marketing Efforts as Green as the Rest of Your Business?

Marketers can make a big difference in impacting company-wide change while reducing the carbon footprint of necessary advertising and marketing efforts. Adopt any combination of these seemingly small tactics to score more sustainability goals:

1. Promote and communicate about sustainable packaging

Work with product teams to push for environment-friendly sourcing of raw materials for use in product packaging
Work with logistics teams to bunch deliveries, and involve customers in such environment-friendly efforts through compelling campaigns

2. Make seminars and events eco-friendly

Find virtual alternatives to name tags, brochures, and other printables that consume high quantities of paper and plastic
Skip the single-use, novelty giveaways. Distribute products like reusable coffee cups or diaries made of recycled papers printed by carbon-neutral printers
Use renewable energy sources to illuminate billboards and other out-of-home (OOH) advertising

3. Go digital, or at least phygital

Take your events online to save on fuel, avoid vehicular and air travel emissions, and reduce spending on hospitality
Use more of effective digital marketing channels and campaigns that can help reduce paper consumption while reaching a wider audience
Leverage AR/VR to create immersive virtual shopping experiences without needing customers to enter a physical store

4. Use your platform for good

Fundraising campaigns and events for causes that align with your company’s sustainability values serve a dual purpose
- Meaningfully involving customers and partners in your sustainability mission
- Helping a charitable organisation get exposure and patronage
Launch educational initiatives that can empower your stakeholders to reduce their carbon footprint

5. Get certified

Get your products certified eco-friendly by the authoritative environmental associations and certifying bodies in your industry to attract conscious buyers

6. Go local!

Got an upcoming advertising campaign shoot? Source talent locally and reduce travel emissions.

7. Choose the right collaborators

Partner with suppliers, industry experts, influencers, celebrities, and other public personalities that share your company’s sustainability outlook

Avoid greenwashing. Get data-driven insights into the environmental impact of your marketing efforts

With Net Zero Cloud, access carbon emission data to know how your actions affect the environment. Using these insights, devise action strategies and comms to stay committed to sustainability.