Chatbots are no longer just a cool, fun addition to your business online. According to Gartner, by 2022, 70% of customer interactions will involve emerging technologies like chatbots.
Customers demand fast, easy, reliable support. And chatbots are quickly becoming a favoured form of self-service as these can:
Today chatbots can do much more than just answering questions. Here are some ways your business can benefit by using chatbots:
1. Improve engagement
By leveraging technologies like AI and rich customer data, chatbots continue to become more conversational and relevant, making case resolution faster and engagements deeper.
2. Easier, quality lead generation
Chatbots can ask relevant questions to better qualify leads and consensually get crucial data such as email addresses or phone numbers in exchange for useful information with ease.
3. Boost sales
Chatbots, when deployed on e-commerce websites, can provide real-time guidance regarding products details, purchase modes, etc. to ease buyers’ decision-making.
#Pro-tip: You can also unify shopping experiences across platforms with integrated chatbots, and provide personalised product recommendations and offers to further improve conversion.
4. Reduce service costs
Chatbots can help scale servicing without incurring the costs that come with added human intervention. It saves agent time for complex cases and increases customer satisfaction levels.
5. Improve internal communication
From addressing HR-related questions to IT issues, chatbots can streamline internal communication and expedite problem-solving.
6. Get inside the customer’s mind
All interactions customers have with your chatbots are recorded and can be analysed later to gain deeper insights into their sentiments and preferences.
Pro tip: Use voice-based chatbots to provide multiple communication options in different languages.
Chatbots can become the face of your company as often these are the first touchpoints your customers interact with. And with Einstein Bots, you can deploy intelligent chatbots on your customers’ preferred channels, and keep them engaged and satisfied.
