From Brick-and-Mortar to Click-and-Mortar Hybrid Banking With Salesforce Financial Services Cloud

How going hybrid lends a competitive edge to banks

Hybrid banks provide new-age consumers:

1. Seamlessly connected phygital touchpoints for banking and finance 

2. Flexibility to meet banking needs from anywhere, anytime

3. Secure and compliant online transactions and processes

Services like these give hybrid banks advantages such as:

1. Rapid customer acquisition through -

• quicker account setup, faster digital loan approval
• engaged customers wowed at their first interactions
• reduced paperwork
• personalised relationships at physical banks 

2. Allowing relationship managers to offer servicing from anywhere with a single, shared customer view

3. Long-term sustainability from the omnichannel strategies covering all categories of consumers – including the real Bharat. 

4. Reduced operating (personnel and transaction) costs from diminished reliance on physical branches

5. Finding new revenue opportunities by offering banking-as-a-service (BaaS) and developing new channels and products

6. Connecting with customers through targeted marketing strategies