Happy Customers = Higher Revenue: How Knowing your Customers Can Boost Growth

Personalisation and customer-centricity: earlier good-to-haves, are now key to business success. Knowing your customers through and through can enable you to accurately meet their expectations. That’s why customer data is crucial to gaining loyalty and a competitive edge, especially when the target is ever-moving. Here’s how:

Know your customers to serve them better
The more customer data you can access, the faster you can drill down to exactly what they seek. This can help you:

• Customise your offerings to specific customer needs
• Continually improve your offerings to stay relevant
• Predict customer behaviour to meet their future needs proactively
• Find more people like your ideal personas to grow your customer base
• Identify unmet needs and expand your product portfolio to enter new markets

Make customers feel valued with every interaction
Customers expect to be recognised as a single entity, similar to how they see the companies they engage with. With the power of data, businesses can:

• Engage customers in the right moments with targeted, relevant marketing campaigns
• Gauge customer sentiments and better understand their preferences
• Quickly solve customer issues with more context
• Meet customers on their favourite channels and communicate in their preferred languages
• Gain insights into customer journeys to improve their experience across touchpoints

Unite the entire organisation around a single customer view to grow faster
Break the silos between different departments and provide them with a single, holistic customer view to:

• Increase conversion by enhancing sales and marketing alignment
• Enable smoother handoffs between different teams when needed
• Align efforts, goals, and metrics across the organisation
• Identify and grab more cross- and upselling opportunities
• Improve overall operational efficiency to match expected customer experiences

Get Up Close and Personalise With the Salesforce Customer Data Platform
Salesforce CDP securely unifies all your data to provide a complete customer view and enable smart audience segmentation on the fly. Activate this data across touchpoints, and use AI-driven cross-functional insights to create one-to-one engagements throughout customer journeys.

Check out Salesforce CDP