With inputs from Nipun Sharma, Senior Manager, Solution Engineering, Salesforce
With mobile device users spending 90% of their device time solely on apps, businesses need to deliver intuitive mobile experiences at every stage of the customer journey. For businesses, this really means pivoting to a mobile-first approach to enhance and improve customer experience.
Maintaining code quality consistently is among the top challenges for app management in 2023 but is also essential for excellent CX. A seamless end-to-end app development platform can help your development teams address factors critical for a great CX, such as code quality, innovation, app security, speed-to-market, etc.
To enable this, consider a cloud-native platform that:
Efficient cross-team collaboration in software development improves team efficiency, learning, and creativity. Such cross-functional teams can lead to a better understanding of user needs and requirements, shorten the development process and reduce the likelihood of bugs. You can ensure greater collaboration between teams through:
By integrating and analysing data from multiple sources, you can identify and correct inconsistencies in processes or results provided by the app. This helps provide an improved and personalised user experience. To leverage such benefits, invest in a platform with features such as
A syncronisation solution like Heroku Connect for example, can help integrate the data from your Salesforce Deployment and Heroku Postgres database. What this means is that you can deliver personalised customer experiences on the frontend, while still getting the benefits of deep business process integration and streamlined data with enterprise apps.
81% of customers expect companies to anticipate their needs. For mobile apps, this requires analysing user behaviour in real-time and making updates to the app for improved customer experience. By using low-code, drag-and-drop app development solutions, you can:
A mobile-first approach must not only have an app design suited for digital natives but also offer user interfaces and features that promise an improved CX. Salesforce’s Heroku app development platform enables developers to build beautiful, engaging mobile app experiences. It supports open-source applications synced with Salesforce apps to provide delightful customer experiences and nurture lasting relationships.
Learn more about how to create great apps for your mobile-first customer:
What is Heroku? Build great apps with the best developer experience
Data security: How to protect your customers' data on your brand's mobile app
Redefining customer trust and relationships in a digital-first environment