The high inflationary environment and an impending global slowdown demand businesses to align every aspect of operations to revenue growth. In this scenario, it is crucial to create a work environment that offers a highly fulfilling employee experience - key to optimising performance and ensuring efficient business growth.
In fact, the global Salesforce Experience Advantage: Transforming Employee and Customer Experience for the Future of Work report, released in 2022, establishes a direct link between improving the employee experience and a 50% increase in revenue.
With this insight in perspective, I foresee five key workplace culture trends - around employee experience, consequently impacting customer experience, and thereby, unlocking greater revenue - that will play out in the future.
In the post-pandemic work environment, employees tend to see their relationship with managers as a reflection of their association with the organisation. So far, managers, irrespective of their industry experience, have been slow in evolving into such guardians of trust and affinity.
Companies that see the value of investing in employee experience will be clear in their work policies in future – they will offer team-wise and individual-wise fluidity rather than opt for one-size-fits-all mandates.
Businesses that will rank high in terms of employee experience will be the ones providing flexibility to employees to balance their professional and personal pursuits. However, such flexibility requires immediate managers to bring their teams together and discuss how they want to do their best work together.
Leveraging tools such as Slack will have a greater, two-fold role in this context. Firstly, Slack can provide employees with secure, seamless interfaces that enhance productivity without compromising on working styles. Secondly, it will help managers interact and understand employee needs for flexibility on an evolving basis.
How we perceive effective inclusion will evolve in a flexible and fluid work environment. It will call for greater acceptance of different working styles and schedules to bring parity and unlock maximum potential. So, inclusion will not just be about making a place at the table for women re-entering the workforce after pregnancy. They should have access to the same information and resources, enabling them to feel they can contribute to the organisation’s efficient growth like everyone else.
For this, organisations will have to relook at technology and workplace design.
Recognition remains critical to an engaging employee experience in the post-pandemic business environment. In this context, benefits and perks will grow from serving as frills to becoming core components that make an employee feel valued. However, this will not be simple; while we may think we know what employees value, employee needs and wants are evolving continually.
Top talent will continue to work with organisations that offer a sense of purpose and meaning. Companies will have to enhance every aspect of the work culture and provide opportunities for upskilling, learning, and overall growth. As leaders, we must ask ourselves tough questions to offer meaningful employee experiences. How do we move from performing transactional tasks to allowing employees to go after high-value pursuits? How can we make technology work for us to simplify employee work and increase their productivity and efficiency?
At Salesforce, many of us have been surprised about how technology helps us engage meaningfully with each other apart from streamlining workflows and tasks. I frequently use Slack to interact over video with my team to foster a sense of connection, instead of doing so only when there is a work update. Then there are days when I choose to be off video because I need to clear my head. We need to use technology in a way that helps us achieve our potential, not let it overwhelm us. Additionally, Salesforce has also created equality groups for employees to connect over a common cause or shared belief. These also see high engagement, partly owing to the ease of access created by dedicated Slack channels.
Ensuring a high-impact employee experience is not easy when companies need to be judicious with budgets and spending. However, it offers organisations an important inflection point. The current macro environment might be what we need to create more relevant opportunities for professionals, empower them differently, enable them to stretch in newer ways, and together, focus and prioritise what truly matters to them.
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