Everyone wants to be a true sales master. But the rules of success in sales have changed. Sales is no longer just about getting someone to buy your products. It’s about helping people find meaningful solutions to their problems. Reps aren’t just sellers anymore – they’re relationship builders.
Buying journeys have also transformed. The path to purchase is no longer just a simple straight line but a complex web of touchpoints, both physical and digital. Customers want to engage in different ways through different channels. And across every touchpoint, they expect a seamless, connected, hyper-personalised experience.
To top things off, COVID-19 has accelerated sales’ transformation to digital. The vast majority of sales reps – 79% – have had to adapt quickly to new ways of selling. Eighty-one percent of sales ops say their technology needs have changed significantly since 2019.
So, what does it take to achieve sales success in this rapidly evolving environment?
Find out in our latest e-book, Meet 6 Cloud Trailblazers from India. Follow the real-life stories of six companies across industries who are harnessing technology to transform customer experiences, sales performance, and productivity.
There’s Penna Cement, one of India’s largest privately held cement manufacturers, that wanted to strengthen sales, distribution, and CRM. With Salesforce Sales Cloud, the company completely digitised its sales processes, and set up a single source of customer truth to engage with customers better. This helped them increase sales volumes by 15%, improve operational efficiency by 21%, and reduce operational costs by 12%.
Meanwhile, OLX India – the country’s leading classifieds marketplace, was keen to make offline customer experiences as seamless and personalised as online ones. Through Sales Cloud, the company streamlined and automated its sales processes. It also built a 360-degree customer view to help sales teams have more meaningful conversations with customers. Since then, the company has seen a 35% increase in the number of customer visits per sales person per day.
Discover more about these and other success stories in our ebook, including how:
- DMI Finance takes <60 seconds to make credit decisions for 95% of loan applications
- Whatfix has improved sales conversions by 20%
- Bennett, Coleman & Co Ltd has reduced subscription fulfillment time by 50%
- Vijay Raja Homes has increased its sales and service productivity by 30% in three months
