COVID-19 has led to changed perspectives on the importance of insurance. India has witnessed the second-largest surge in the APAC region in buying insurance during the pandemic. While the situation creates a strong opportunity for insurance companies, they must also study the changing customer journey. With most customers preferring to go digital with their insurance purchase, technology is becoming critical to creating a successful customer experience in this sector.
Alleviating customer anxiety and helping them feel supported will make all the difference in the insurance sector. To do this, insurance companies need to create a customer journey that reflects personalisation, empathy, and context.
With Salesforce, insurance companies can create a seamless, omnichannel customer journey that supports customers 24x7 in real-time.
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Infographic: Using Technology to Connect the Dots in the Retail Customer Journey
A New Day for Indian Insurance with Customer-centric Technology
