Five Reasons to Attend Salesforce Live: Casablanca

As businesses in Casablanca move from recovery to great growth, it’s the perfect time to gather in person for Salesforce Live: Casablanca. After a pandemic hiatus, the best and brightest innovators in the region can finally come together to get inspired, strengthen networks, and look ahead to what’s next. 

What? Salesforce Live: Casablanca

When? Thursday 2 June, 2022

Where? The Four Seasons Hotel, Casablanca

Our one-day event features a keynote speech from Salesforce’s Philippe Lacroix, Regional Vice President, Sara Fares, Talent Growth Director, and Omar Oualif, Account Executive – plus some special guests from trailblazing customers.

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Across 16 20-minute sessions, you’ll hear industry insights, get the latest best practice, and watch practical demos that will help you aid and accelerate growth.

Read on for five reasons why Salesforce Live: Casablanca is a must-attend event this June.

1. Learn from top Trailblazers 

You’ll get the inside track on how customers from a range of industries – and a range of sizes – use Customer 360 for business growth. Learn how they’re reinventing relationships with their customers and building a data-driven culture – and get exclusive insights on what they’ve learned along the way. 

2. Get insights into the future of business 

In an age of disruption, forward-thinking brands are reinventing their businesses around transparency and trust. They’re using technology to create direct access and trust-building experiences with their customers. 

Conférence plénière: 09.30 – 10.30 

So, grab a front-row seat at the keynote session, and go on a journey from the power of doing good – to the power of Customer 360. You’ll hear from Salesforce leaders, Trailblazers, and a seriously special guest.

(With a live-action demo of how to use the full Customer 360 Platform for B2B and B2C.)

Session Slack: 13.20 – 13.40

Then join experts from communications experts, Slack. You’ll find out why it’s more than a messaging tool, and how it’s the foundation for your Digital HQ. (Not sure why you need a Digital HQ? Then you’ll definitely want to join this session.)

3. Focus on growth

Businesses are rapidly recovering from the pandemic shock – and now it’s time to capitalise on new opportunities. The breadth of Salesforce 360 has helped small, medium and large businesses accelerate their journey to scaling trust built around transparent seamless customer experiences. 

Session Service Cloud: 11.00 - 11.20

Session Sales Cloud: 11.30 - 11.50

Session Marketing Cloud: 12.00 - 12.20

With thought leaders sharing insight into all the ways they’re using Customer 360 to transform their businesses, Salesforce Live: Casablanca has everything you need to accelerate growth. 

Session Salesforce Professional Services: 14.20 - 14.40

And if you’re in need of guidance on how to get the most from your Salesforce journey, then join our VP, Services Leader, to find out about Salesforce Services.

4. Explore the details that matter to your business

Session Industries Cloud: 13.20 - 13.40

Dig deeper into the details about your industry, with special industry sessions to help you understand how Customer 360 works best for different business models, customers, and challenges. 

Salesforce pour les TPE: 13.50 - 14.10

If you’re from an emerging, small or medium-sized business, then we’ve got just the session for you. Find out how businesses like yours use Customer 360, with our Salesforce for ESMB breakout.

5. Build your digital foundation

There’s no way around digital transformation: moving quickly and in step with customer needs requires a robust technical foundation. 

Session Mulesoft: 11.00 - 11.20

The MuleSoft team will show you how to make huge advances in productivity by reusing logic across applications with API-led productivity. 

Session Tableau: 11.30 - 11.50

Tableau will show how you can embed intuitive visual tools to open analytics to your whole organisation. 

Session Platform: 12.00 - 12.20

Session sur la sécurité et confiance: 13.50 - 14.10

And finally, learn how the Salesforce Platform helps you build trust, compliance, and complete security.

Don’t miss out on the year’s best chance to connect with peers

Get energised about the future – and learn how to tackle it – when you attend Salesforce Live: Casablanca on 2 June, 2022