Some people count the days to the start of hockey season. Others count down the shopping days before the holidays hit. But for the more than 150,000 people who make the trek to San Francisco from 78 countries around the world—and another 10 million who join via live streaming—the countdown is on for Salesforce’s Dreamforce, the largest software conference on Earth.

It’s Dreamforce’s 13th year, and like the 12 preceding, it’s geared up to be an inspiring, innovative, educational and fun event. The speakers are diverse – from Microsoft CEO Satya Nadella and Uber CEO Travis Kalanick to Oscar winning actress Patricia Arquette and The Honest Company Founder Jessica Alba—and the topics wide-ranging, with over 1,600 breakout sessions throughout the event. And of course, Marc Benioff, Chairman and CEO of Salesforce, will be on hand to tie all of this together.

We’ll be on the ground at Dreamforce, reporting back to you what we’ve seen, heard and learned, but with a Canadian spin. So come back often next week—we’ll have a lot to talk about.