The major feeling this year at cloudforce was that the Social Enterprise message no longer felt like a major chasm that needed to be crossed, we saw evidence that organisations were actively engaged in the "how" and have commenced making changes to the way they work which is delivering tangible results.
The debate seems to have largely died on who owns social, its not Customer Service, Marketing, Human Resources or IT. Organisations are embracing collaboration and getting on with the work that needs to be done to engage employees and customers in their mission.
Commonwealth Bank of Australia is an impressive example of a social enterprise fostering a culture of innovation, agility and creativity:
The #CAN attitude embodies the spirit of their employees who wear the statement emblazoned on their name badges and seek new ways to engage customers and bring innovative products to market.
We'd like to thank Michael Harte and Andy Lark (@kiwilark) for sharing their company's amazing story and vision.