Selling Smarter, Not Harder

Your guide to the future of sales

It’s time to embrace AI

High performing sales organisations are 1.9x more likely to use AI than underperformers.

“The future of sales will be built on delivering the right customer experience. A complete understanding of your customers, together with AI and automation technology, will let you deliver the best experiences.”

Thitirat Tongtavorn

Regional Vice President, Salesforce Thailand

Find a way of selling that works for you

82% of sales reps say they've had to adapt quickly to new ways of selling.

“Identify what your strengths are, and stop trying to be something that you aren’t. If you stick to your superpowers, you’ll find much more success than if you try to fake it.” 

Tiffani Bova 

Global Growth and Innovation Evangelist, Salesforce

Prioritise the relationship – not the sale

87% of business buyers expect sales reps to act as trusted advisors.

"When you’re writing your use cases, always keep in mind the format:

• As a ___

• I want to ___

• So that ___

Too often I see salespeople forget the last point – they have forgotten what the customer actually wants to achieve. Use this template, and you’ll be able to provide solutions, not just pitch products.”

Apisek Tewinpagti

Co-Founder and CEO, Beryl8

Prepare for the future

Ready for the future of sales? Take a look at our checklist:

• Do I really know what my customers want?

• Am I automating processes to improve productivity?

• Can I access all my customer data in one place?

• Am I making time for innovation in my working week?

• Do I know what my selling superpower is?

Answered ‘No’ to any of those questions? Selling Smarter, Not Harder can help you prepare for the future. 

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