The emergence of generative artificial intelligence (AI) isn’t just a boon for big companies. It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources.
In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources. Capabilities like automated, AI-generated proposals and customer communications, along with predictive sales modeling, will give SMBs even more powerful tools to help them provide great customer experiences, manage operating expenses, and achieve sustainable growth.
Generative AI is technology built on pre-trained, large-language models that help users create unique text, images, and other content from text-based prompts. Although it has the potential to transform sales, it will face several hurdles before it can become mainstream. That’s why Salesforce recently published five guidelines for trusted generative AI development, and explained the potential for generative AI in enterprise tech — and how to balance this transformative tech with the reality and risks.
Here are three ways that generative AI could empower SMB sales teams.
Sales Cloud Einstein launched in 2016 with AI capabilities to help all companies — but especially SMBs with fewer resources — focus on their most promising leads and automate time-consuming sales tasks like data entry.
Salesforce has continued to evolve the technology, and today, Einstein generates nearly 200 billion predictions each day. This, paired with simple data management in a single CRM makes it possible for SMBs to stay ahead of the latest trends and scale quickly.
Use all of our predictive and generative AI functionality today with Sales Cloud UE. Deploy EinsteinGPT to conduct customer research, create engaging prospecting emails, and get intelligent insights on deals, all with a few clicks.