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In today's economic landscape, organisations face the challenge of doing more with less. The need for efficiency and productivity has become a top priority for businesses.
As a result, many businesses are now focused on optimising their operations to meet these demands. The complexities of sales, service, and marketing have prompted businesses to improve cross-functional alignment, enhance data quality and accuracy, and modernise technology.
According to the State of Marketing report, CMOs have identified the need to continually innovate to remain competitive, with 91% stating this as a priority. Additionally, 70% of marketers who invested in process/workflow automation view this as a long-term strategy shift.
By leveraging apps such as Slack, Mulesoft, and Tableau all within the Salesforce Customer 360, businesses will be better positioned to drive growth and improve both employee and customer experience.
Building a Digital HQ with Slack can transform the way teams collaborate. It's more than just a platform for communication — it's a platform where businesses can streamline their operations and increase productivity.
The IDC Marketscape Report has positioned Slack as one of the leaders in worldwide collaboration and community applications. This is due to its easy integration of apps within the Slack environment, making it popular among developers. The platform's low-to-no-code interface is also user friendly, allowing anyone to create custom workflows that automate routine tasks and improve efficiency.
At Aureus Academy, in addition to facilitating daily collaboration between departments, Slack is used to motivate employees and celebrate their achievements. By recognising employee contributions and successes, Aureus Academy creates a positive work culture and increases employee engagement.
Another organisation that has leveraged the power of Slack is IBM. With 3,500 apps integrated and 3,400 Slack workflows created every month, the company has significantly improved its productivity and streamlined its processes. By automating routine tasks and enabling real-time collaboration, IBM has achieved faster time-to-market for new solutions and a more agile workforce.
“We use Slack every day at IBM. The fact that I can connect my Salesforce opportunities inside Slack and see exactly what’s going on from one single source of truth is invaluable.”
Try Slack for free and see how it can transform the way you collaborate
Data analytics can help organisations make informed and effective decisions. A global survey conducted by Salesforce reveals that 73% of business leaders recognise that data reduces uncertainty and drives better decision-making.
When it comes to choosing a data analytics platform, ease of use is a top priority for many business users. They want a product that delivers clear business value and empowers non-technical users to perform advanced analytics without the need for IT support. Salesforce Tableau has enabled this.
Named a leader in the 2023 Gartner Magic Quadrant for Analytics and BI Platforms, Tableau is a powerful data visualisation and analytics tool that helps businesses gain valuable insights from their data. As part of Salesforce Customer 360, it allows every employee in your company to easily connect, visualise, and share data across the entire organisation.
Take M1 as an example. Tableau allows its business teams to analyse data on their own and access real-time insights without having to rely on data analysts for reports. This results in faster decision-making and more efficient use of data. In the long run, it improves productivity and frees up employees’ time to focus on more meaningful work.
With Tableau, businesses can make data-driven decisions and gain a competitive edge in today's fast-paced business landscape.
Read the report to find out why
Part of Salesforce Customer 360, MuleSoft is a powerful integration platform that helps businesses connect, integrate, and unlock data from any system. A leader in the Gartner Magic Quadrant for Integration Platform as a Service, Worldwide (iPaaS), it uses the power of AI to deliver real-time insights and personalised experiences.
In the latest State of Service report, 79% of decision-makers say new technology solutions result in faster time-to-market. 77% of decision-makers who partner with IT say it helps the organisation save on software costs. This is the case for M1.
MuleSoft has been critical in enabling M1’s IT team to bring legacy technology and modern platforms together. MuleSoft's Anypoint Platform integrates its backend systems and automates its business processes. As a result, MuleSoft helped the team to go to market 25% faster than originally planned and saw a significant reduction in operational costs.
With MuleSoft, companies can streamline their workflows, reduce manual effort, and make better use of their data, enabling them to make informed decisions and drive business success.
Slack, Tableau, and MuleSoft are three powerful tools that can work together within Salesforce Customer 360 to help businesses automate processes, save costs, and improve the employee experience. With these tools, businesses can go to market faster and ultimately improve their bottom line.
Read the report to find out why
