According to our State of the Connected Customer report, 85% of customers expect consistent interactions across departments. However, 60% say it generally feels like they’re communicating with separate departments, not one company.
Salesforce Customer 360 is an integrated CRM platform that solves this challenge by connecting your departments and customer data. Everyone gets a single, shared view of your customers. Think of it as a circle of information about the customer, with the customer in the centre.
Customer 360 can be tailored to suit your specific business needs, with apps dedicated to different business functions and industries.
Adding more than one app to your Customer 360 solution has measurable benefits:
You can take it even further than that. With MuleSoft you can integrate data from a range of sources into your CRM, and with Tableau you can get real-time analytics and visualisations.
Sales teams can work faster, communicate more efficiently, and onboard new team members more effectively, all with Slack. And with Slack Connect, you can even invite your customers to engage on Slack.
Sales teams using Slack have seen:
Marketing teams can react to data in real time, without having to use inefficient emails. And with total integration with Customer 360, teams can run their campaigns all from inside Slack.
Marketing teams using Slack have seen:
With rapid internal communications all happening in Slack, your service teams can respond quicker to customer enquiries and take advantage of automated workflows to handle day-to-day tasks.
Service teams using Slack have seen:
Source: Creating Your Digital HQ for a Digital-First World ebook
Start uniting your teams around your customer with Salesforce Customer 360.
This post originally appeared on the A.U.-version of the Salesforce blog.
This post was updated in September 2022.